Jumex is a 100% Mexican company, one of the largest producers of juices and nectars in the country with a history of over 60 years.
Jumex International needed to standardize their internal communication assets to provide worldwide distributors with better graphic guidelines.
We were commissioned to create a completely new brand book re-imagining Jumex’s whole identity. Our goal was to visually communicate the brand’s key messages: made in Mexico, timeless, and natural.
Made with the best products from the Mexican countryside.