Edena is a green beauty / farm-to-face brand born as an evolution of Ana Blanco’s mission to connect the earth to your skin.
Ana Blanco, a well known skincare brand, was completely reinvented as Edena to transmit a more modern, minimal and timeless essence. We were comissioned to design the new look & feel of the brand’s website and online store.
A minimal and clean aesthetic is key to the brand. With that in mind, we made sure the UI/UX design and the purchasing experience were cohesive and consistent with the brand’s visual principles.
Natural, grounded, minimal.